from Lockhart Marketing
8 Chapter Self Study Marketing and Repositioning Course leveraging Fortune 100 Marketing Expertise and Law of Attraction Processes
Cost: $147
Forum: 8 pdf chapters that you can download and work through at your own pace.
Course Outline:
Chapter 1 - Exploration and refinement of your Strategy (Vision and Mission)
Chapter 2 - Redefining your Target (Personna development)
Chapter 3 - Recreating your Package, Pricing and Positioning Statement
Chapter 4 - Rethinking your Value Proposition
Chapter 5 - Is it time for a new name - Company, Service, Brand
Chapter 6 - Key Messages by Audience and Communication Format
Chapter 7 - How to Relaunch your Brand
Chapter 8 - How to Maintain and Grow your Brand
What you will get -
Go through the process that iconic brands and companies like Blue Cross Blue Shield, Target, Kaiser Permanente use to develop and market thier companies. You will go through a complete strategic rebranding process that ensures communication and business strategies are refreshed, consistent, aligned and reflective of you. Incorporating law of attraction techniques with proven marketing applications that will work with you and your organization to attract the business results that you desire.